CONNOTATIVE words, those that suggest more than they say, have more power than ordinary words--"She _let_ herself be married" expresses more than "She _married_."
EPITHETS, figuratively descriptive words, are more effective than direct names--"Go tell that _old fox_," has more "punch" than "Go tell that_sly fellow_."ONOMATOPOETIC words, words that convey the sense by the sound, are more powerful than other words--_crash_ is more effective than _cataclysm_.
